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What gets measured gets managed.

The importance of culture in enabling an organisation to achieve its goals is widely acknowledged, however shaping and improving upon it is quite another. There are plenty of people out there pushing their “eight essential steps to create a winning culture” or “five strategies to create a culture of inclusion” – but even if managers and boards follow these instructions to the letter, how can they know if they’ve had success in improving a company’s culture?


Know how effective your culture is.

Every large organisation has their core values, mission and vision, but as was recently illustrated so well in Australia by the royal commission into banking, many organisations merely pay lip service to such things, particularly when they clash with the need to meet targets that can be measured in dollars and cents.

But this in itself is one of the key issues with managing culture –it is difficult to accurately measure, and it is also hard to determine the effectiveness of measures taken to improve an organisation’s culture.


Know when your culture is at risk.

This is where the Voop.Global tool can be of great assistance to boards and CEOs, firstly by determining a baseline measure for culture, and then by providing an accurate assessment of the success of efforts to drive cultural change.

By effectively measuring an organisation’s culture, boards and CEOs can then be made aware of when a culture is at risk of becoming toxic, enabling them to take measures to avert that outcome.