Perhaps most importantly, Voop.Global provides an early warning system for when an organisation’s culture is at risk, while also providing immediate feedback on the success of initiatives to improve a toxic culture.
The Voop.Global tool uses machine learning – or more specifically, sentiment scanning and natural language processing – to read and summarise large volumes of written communications within an organisation. To date, these technologies have mainly been used to analyse social media profiles to gain a deeper understanding of potential customers – however, Voop.Global uses this technology to better understand and improve organisational culture.
By assessing communication data, the Voop.Global tool can create an aggregated view of company culture. The tool then mines that data, searching for trends and patterns that indicate what the organisation should start doing – and just as importantly, what it should stop doing – to move closer to its desired culture.
With an unprecedented explosion of publicly available unstructured textual data (online news and media, company websites, job ads, blogs, forums, product reviews, social media etc), the use of text analysis tools in reading culture provides managers, consultants and leadership teams with the capability to navigate global uncertainties and avoid a culture of toxicity.